Lab

At Studio Snorhaar, we don’t just design products; we craft experiences that resonate with both pets and their owners. Our secret? A deep-rooted philosophy inspired by Dutch ethologist and Nobel laureate Niko van Tinbergen: watching, waiting and wondering.

We begin by observing. Quiet attention leads to deeper understanding. It’s how we uncover real needs, not assumptions. Patience is part of our process. So is experience. We know when to listen, and when to move efficiently, without cutting corners. Curiosity keeps us evolving. We explore, prototype and refine until function, form and feeling are in balance.

Our work is grounded in real-life animal behaviour and interaction. It’s led by empathy, and shaped by simplicity. As a Dutch designer, that mindset is second nature — clear lines, honest forms, clever solutions. It’s in our DNA, and in every product we create. We don’t stop at the idea. From materials and safety to smart production choices, we design with the full process in mind.

Why work with Studio Snorhaar?

Empathy-driven design
Rooted in everyday pet behaviour and human connection

Refined simplicity
A Dutch design approach: intuitive, intentional and timeless

Production-ready thinking
From first sketch to final product — always manufacturable, always realistic

From Lab to Life

Every product we create starts in the Lab with insight, intention and hands-on design. From first sketch to final product, this is where ideas take shape and grow into something real. Designing for pets requires patience, empathy and precision. But above all, it requires action. We believe in moving from observation to creation, always with purpose. Curious to see how we turn insights into products? → Learn more about our process or book your first session