Lab
The research
On our journey to find the perfect travel bag for a cat we are inspired by the Dutch Ethologist and Nobelprice winner Niko van Tinbergen. A researcher who studied communicational behaviour of animals. He would observe them and ask the right questions before he would even interpret. Van Tinbergen calls it: watching, waiting & wondering.
Blog
28-11-2019
Studio Snorhaar for Hoopo Design
It takes quite some time to dive into something new and broaden our mindset. Designing, testing and developing will always continue and eventually turn into a new product. Patience is an essential matter in this. Observing our cats and dogs while they sleep, when they eat and when they play. What are they attracted to? […]
