Lab
The research
On our journey to find the perfect travel bag for a cat we are inspired by the Dutch Ethologist and Nobelprice winner Niko van Tinbergen. A researcher who studied communicational behaviour of animals. He would observe them and ask the right questions before he would even interpret. Van Tinbergen calls it: watching, waiting & wondering.
Blog
28-02-2024
Studio Snorhaar for Hoopo
It takes quite some time to dive into something new and broaden our mindset. Designing, testing and developing will always continue and eventually turn into a new product. Patience is an essential matter in this. Observing our cats and dogs while they sleep, when they eat and when they play. What are they attracted to? […]